Projects and News

TADG Increases Presence across Los Angeles

Los Angeles, California, September 07th 2017 - TADG Acquisition

Trophy Automotive Dealer Group (TADG), a multi-brand automotive dealer group, has increased its footprint across Los Angeles through the acquisition of 4 additional dealerships. TADG's previous portfolio included Mercedes-Benz of Encino, which has been operating under the group since 2014. Amongst the 4 newly acquired dealerships are Mercedes-Benz of Valencia, Kia Downtown Los Angeles, Universal City Nissan and West Covina Nissan. The newly acquired dealerships represent strong additions to the group's portfolio, as they are located in key areas and contributes to the success of each brand within their respective areas.

Nasser Watar, Chairman & CEO of Trophy Automotive Dealer Group stated, "TADG has been represented in the market with one of the top performing Mercedes-Benz dealerships in the nation and we are excited to expand our automotive footprint in the Los Angeles area with these acquisitions, making us one of the largest automotive dealer groups in the state of California in number of vehicles sold, which is expected to be greater than 30,000 units per year". With our Group's focus to support customers throughout the car buying process from start to finish, TADG provides customers with the necessary information in a transparent manner to assist in making an informed car buying decision.

"Our key priority and a pillar of our business is to ensure that we deliver a class-leading Customer Ownership Experience, from the first time a customer interacts with our dealerships, whether online or in person, and throughout each customer's journey with their vehicle. Training & Development of our staff will be a key area, in order to ensure every TADG employee is equipped with all the tools to provide customers with the care and experience they deserve when going through the important decision of purchasing a new vehicle," said Nasser Watar. In addition to new vehicle sales, TADG will also focus on the used cars division and after-sales service experience to ensure the highest level of customer satisfaction.

"These new acquisitions are part of our growth plan and our expectation is that our acquisition will see these dealerships also become trophy dealerships in sales and total customer experience. Furthermore, I would like to thank all of those that assisted us during the process of this acquisition especially the OEMs, our acquisition staff and employees of the dealerships that are part of the acquisition", said Nasser Watar.

"I'm confident that TADG will focus on delivering each brand's respective brand promise and provide unparalleled customer satisfaction and total customer experience through innovative solutions and we are excited for the new opportunities to come," said Nasser Watar.

TADG affiliate "Trophy of Carson" has acquired CarPros KIA of Carson

Trophy Central - Glendale, CA - August 21, 2018

Trophy Automotive Dealer Group LLC (TADG) affiliate, Trophy of Carson LLC, has acquired CarPros KIA of Carson, the no.1 KIA dealership in the Nation, by new cars volume sold.  This will be the second KIA dealership, alongside Kia Downtown Los Angeles, which has been also the no.2 KIA dealership, with respect to the number of new cars sold in the nation. The Trophy group of dealerships now own six rooftops in the greater Los Angeles area.  Trophy's other brands include Mercedes-Benz and Nissan.

Trophy Automotive Dealer Group LLC was established in 2013 and acquired Mercedes-Benz of Encino in 2014. In 2017, the Trophy group acquired 4 more dealerships, namely, Mercedes-Benz of Valencia, KIA Downtown Los Angeles, West Covina Nissan, Universal City Nissan and now CARPROS KIA of Carson. Once the top-selling Nissan dealership in the nation by volume, Universal City Nissan has seen a significant rebound under TADG ownership. Trophy's midterm plan is to have 30 in 30 (30 rooftops in 30 months) and is actively looking to blend the group with other brands.
Trophy plans to differentiate themselves from their competitors by being employee-focused, innovative, creative and forward thinking. Each client will experience a one-of-a-kind, and uniquely individualized experience once they enter into any of the dealership showrooms.

Nasser Watar, Chairman & CEO of TADG and its Trophy group affiliates stated, "We are proud of this new acquisition which is a testament to our consistent approach of growing our footprint in the automotive space.  Furthermore, I would like to thank all of those that assisted us during the process of this acquisition, especially the KIA Motors of America, our acquisition staff and employees of the dealerships that are part of the acquisition."

Nasser Watar continued, "I'm confident that Kia of Carson will focus on growing the business to keep the number one spot in the Nation for KIA and provide unparalleled customer satisfaction and total customer experience through innovative solutions. Our key priority and a pillar of our business is to ensure that we deliver a class-leading Customer Ownership Experience, from the first time a customer interacts with our dealerships, whether online or in person, and throughout each customer's journey with their vehicle. Training & Development of our staff is a key area, as it ensures that every Trophy employee is equipped with all the tools to provide customers with the care and experience they deserve when going through the important decision of purchasing a new vehicle. We are excited about the new opportunities to come."

In addition to new vehicle sales, Trophy is also focusing on used cars and fixed operations that will ensure a best after-sales service experience level of customer satisfaction.

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